Escola Global International School

Director of Marketing and Sustainability

 

Escola Global is a holistic, family-friendly school nestled among carob and almond tree fields—an ideal setting to nurture outdoor learning. The school’s values are rooted in community, social engagement, and a deep connection to nature.

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For seven years, I contributed to the project, first as a freelance creative and later as Director of Marketing and Sustainability. I led the school’s achievement of the Green Flag from Eco-Schools and the Blue Schools certificate from the EU, establishing the school as a benchmark with its marine education program, recognized nationally and across Europe.

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As Director of Marketing and Sustainability, I developed the Branded Content strategy, aiming to create an authentic narrative based on real educational experiences. In a sector filled with slogans like "holistic education" or "active learning," the differentiation came from turning those concepts into tangible, visible, and memorable actions. I designed programs that generated impactful stories, from a sea turtle rescue excursion to a TV report created by the students themselves.

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Following the principles of holistic sustainability, I also designed the interdisciplinary Enrichment program for high school students, fostering creativity, connection, and purpose.